原名:Humanizing brands: the investigation of brand favorability, brand betrayal, temporal focus, and … by Tan, Teck Ming
作品简介:关键词：实际自我、品牌背叛、品牌知识、人性化品牌、理想自我、自我品牌联系 Schenk, C. T., & Holman, R. H. (1980)。……
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原名:Humanizing brands: the investigation of brand favorability, brand betrayal, temporal focus, and … by Tan, Teck Ming
作品简介:关键词：实际自我、品牌背叛、品牌知识、人性化品牌、理想自我、自我品牌联系 Schenk, C. T., & Holman, R. H. (1980)。……
